A Hip and Sip Partnership
New York, September 8, 2004 — HPNOTIQ — the refreshing, aqua blue vodka blend, distributed in the United States by Heaven Hill Distilleries, is pleased to announce their partnership with celebrated New York designer Alvin Valley for the launch of his spring 2005 collection.
Inspired by the seaside region La Costa Brava or “wild beach” in Spain, Mr. Valley’s colors this season are blue, “HPNOTIQ” aquamarine, red and green, giving the collection an undeniably sexy, Latin feeling.
Known to fashionistas as “Lord of the Pants,” Valley’s loyal clientele includes a unique combination of select Hollywood “A” list celebrities and the Social Register combined, each after a look that his designs promise, featuring impeccable fit, feel and fabulous fabrics.
“When you raise a glass of HPNOTIQ people notice the aquamarine hue,” said Mr. Valley. “We are thrilled HPNOTIQ has taken notice of us, and their support is helping make this evening possible.”
To celebrate this first time alliance between designer and the spirit, Alvin Valley has also “designed” several specialty drinks inspired by his new collection. The HPNOTIQ Death Valley, HPNOTIQ Hippie, The Aqua Del Sol, and Spanish Siren, are aptly named newly-styled cocktails concocted for the occasion. “Alvin Valley’s approach to fashion is a great fit for what HPNOTIQ is all about: attractive, stylish, sophisticated and mesmerizing,” said Justin Ames, brand manager of HPNOTIQ.
An exquisite blend of super-premium vodka, natural tropical fruit juices and a hint of Cognac, HPNOTIQ is instantly recognizable, being seen and sipped at all the right parties including the Oscars, Grammys, Fashion Week and the Video Music Awards.
HPNOTIQ has quickly become the new modern standard worldwide including: England, South Africa, Japan, Sweden, the Caribbean, Canada, and South America. Coming soon to Australia and New Zealand.
Enjoy HPNOTIQ chilled. Check out: www.HPNOTIQ.com.
