“New York Minute” Created as Signature Polish
Jamaica, NY/ Beginning today, women travelers will have more choice on how and where to spend their post-security dollars when the new American Airlines Terminal opens at John F. Kennedy International, one of the world’s largest airports. With U.S. women making up 48% of the traveling population and their spending power estimated at $6.1 billion, airports and airlines alike are looking for ways to connect with female passengers. :10 Minute Manicure, an express nail care service company created for the airport setting, is growing rapidly in response to passenger demand for more airside personal service options.
An estimated 8.5 million travelers will pass through JFK’s Terminal 8, where the new 660 square foot :10 Minute Manicure store is located on the B Concourse. Travelers can select based on the time they have, manicure, pedicure and massage services to fit their schedules, including the company’s signature $15 manicure completed in just ten minutes.
“With the average post-security wait times at 90 minutes, airports are poised to capture more revenue from travelers if offering the right mix of retail, food and beverage and service concepts,” said CEO and founder of:10 Minute Manicure, Lorraine O’Neil. “Passenger service concepts, like :10 Minute Manicure, are gaining in popularity within the airport setting because travelers can make use of down time and take advantage of services normally sought out once they reach their destination.”
Headquartered in Miami, Florida, :10 Minute Manicure launched its first location in Cincinnati’s airport in 2006 and added locations in Miami, Toronto, Ottawa, and Hartford, among others. The company, conceived and run by three working moms, expects to have approximately 20 stores operational by the end of 2007. In addition to this new JFK location, :10 Minute Manicure will open in several of the nation’s largest airports this year including Newark Liberty International, Miami International and Dulles International Airport.
“We’re taking the quick nail fix to the next level in terms of our healthy nails philosophy,” says COO and founder, Vivian Jimenez. “We use medical grade sterilization standards and products and services that promote healthy hands. And,” continued Jimenez, “our goal is to eliminate what we call ‘terminal face,’ the dreaded look passengers often possess walking down an airport concourse. We’ve observed when travelers spot our store with its sleek inviting design: they look at our name, check their watch and enter with a smile.”
:10 Minute Manicure offers walk-in customers an express or spa length manicure or pedicure service, using the highest quality products in a relaxing, professional environment. Pressure point chair massages and reflexology services are also available. Prices range from a $5 hand massage to a $70 foot reflexology session.
The corporate mission of :10 Minute Manicure is to be the leader of express manicure and pedicure services based on its commitment to excel in customer service, to exceed industry standards on cleanliness and its promise to promote healthy nail care though its product offerings and services.
For more information on :10 Minute Manicure log on to: www.10minutemanicure.com. Travelers wanting to reach the JFK T-8 location directly may call 718.553.9610. Store is open daily from 6:00 a.m. to 10:00.p.m. NOTE: digital images available upon request.
